Published
September 13, 2025
Leverage Webflow's CMS to structure your site for optimal SEO.
For example, suppose your business has an AI software product, and you want visibility in AI related searches. You might structure your site like this;
- Homepage
- Blog ( CMS pages ) at /blog/*
- Blog articles might be multiref tagged for topics
- Tag ( CMS pages ) at /tags/*
- e.g. OpenAI, ChatGPT, LLMs. GEO, AIO, Perplexity, Agentic, Generative AI, and others. These gives each of these topics a page, which you can build out to show related articles, services, etc.
- Services ( CMS pages ) at /services/*
- Also multiref tagged for topics
And so on. The point is to use CMS pages, refs, and multirefs to your advantage for SEO specificity.
- A real estate site might have properties, but also dedicated pages for;
- Studio units
- Homes in Brentwood
- $1M+ luxury homes
- A medical site might have service-specific CMS pages, but also dedicated pages for;
- Each branch location
- Services for men, services for women
- Specific categories or clinics
- Services for non-residents
- Clinician pages, with links to their clinics or the services they specialize in
Page-Specific Titles and Descriptions
If you're using CMS pages properly there, you get the ability to be specific about your page titles and descriptions as well, and to compose them from CMS content.
Remember the end goal is to provide, clear, keyword-specific, high-value pages for Google to index, that match what a user will search for.
If you have a page titled "Homes in Brentwood", and a user types that into Google, you're far more likely to get a strong ranging, and also far more likely for the user to click your link because it is relevant to their query.
