Know Your Keyword Targets

Keep it simple.

Open a Google Sheet. Create two columns.

Column 1: Products & Services Keywords

Pretend you're a prospective client. You're looking for a widget, or a pair of shoes, a nice pasta dish, or medical services. What would someone type, who is searching for what YOU offer?

• Your products & services
• Locations where you offer service
• > Cities, countries, neighborhoods
• Qualifiers like "best", "cheap", "fast", "24 hours" that describe what makes your business different

Column 2: Specific Search Keywords

Now pretend you're an existing client, or a client who has heard of your business or perhaps seen an ad or a car wrap.

What would you type?

• Your business name, and variations
• Your brands
• Product names, and variations
• The names of key staff & executives
• The names of key clients, if that's known, and permitted to publish

Examples

Review your lists, and fine- tune them.

Sort them by priority- which ones are most important, valuable, and relevant to you?

These are now your keyword targets.