Maxxing Out your SEO in Webflow

Domains, Page Titles, H1s, and Slugs

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Overview
Introduction & Concepts
Terminology
000
High Value v. Low Value Traffic
002
Launching a New Site
The Site Launch SEO Checklist
051
Coming Soon Page
052
Developing Your Strategy
Mike's 4 Laws of SEO
100
Know Your Keyword Targets
101
RULE 1 - Make Your Site Easy to Find
Make Your Site Easy to Find
150
RULE 2 - Make Your Site Easy to Index
Domains, Page Titles, H1s, and Slugs
201
Page Titles
202
Page Descriptions
204
Add Basic OpenGraph Tags
210
RULE 3 - Make Your Site Relevant
Make Your Site Relevant
301
RULE 4 - Fine-Tune Your SEO
Fine-Tune Your SEO
380
Open Graph ( og: )
What is Open Graph?
400
How to Specify Global & Fallback og:images on Collection Pages
Intro
6:40
401
Debugging Open Graph
410
Debugging Open Graph Images
10:24
411
Fixing SEO Problems
Global Canonical URL Problems
2:27
851
TIP - How to Find Your Canonical URL
5:00
852
How to Hide Unneeded CMS Pages
6:29
853
Google Won't Index My Site
854
Google Search Console
855
Google Won't Display my META Description
4:47
855
Google SERPs Icon
856

Help Google Make Sense of Your Site

Do your basic SEO;

  • Choose a good, meaningful domain name if possible
  • Write good, descriptive page titles
  • Have good page META descriptions
  • Use good slugs in your URLs names

Here's where we're going to begin using your Keyword targets.

Create and Organize your Content

Think of each of your targets as a page on your site. What content do your customers need, and where?

Is this a static page, or a CMS product page?

Is it a person's bio, or a news article?

Key Products and Services

Title the page with that product/service at the beginning of the page title, e.g.

Best Pizza in Auckland | Al Volo Pizzaria | Mt. Eden

Use your target in H1 Headings's

Best Pizza in Auckland

Tip: Use your target keywords at the beginning of strings for the best pagerank effect.

Organize it with URLs that also use those target keywords;

/menu/best-pizza-in-auckland

Use it in your META Description;

Best pizza in Auckland, as rated by our favorite customers.

Key People

Page Title

Albert Einstein | Theoretical Physicist

H1's

Albert Einstein, Theoretical Physicist

Slugs

/people/albert-einstein

META Description;

Albert Einstein is one of the World's leading theoretical physicists...

Title Links

READ - Google's Best practices for influencing title links

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