Help Google Make Sense of Your Site
Do your basic SEO;
- Choose a good, meaningful domain name if possible
- Write good, descriptive page titles
- Have good page META descriptions
- Use good slugs in your URLs names
Here's where we're going to begin using your Keyword targets.
Create and Organize your Content
Think of each of your targets as a page on your site. What content do your customers need, and where?
Is this a static page, or a CMS product page?
Is it a person's bio, or a news article?
Key Products and Services
Title the page with that product/service at the beginning of the page title, e.g.
Best Pizza in Auckland | Al Volo Pizzaria | Mt. Eden
Use your target in H1 Headings's
Best Pizza in Auckland
Tip: Use your target keywords at the beginning of strings for the best pagerank effect.
Organize it with URLs that also use those target keywords;
/menu/best-pizza-in-auckland
Use it in your META Description;
Best pizza in Auckland, as rated by our favorite customers.
Key People
Page Title
Albert Einstein | Theoretical Physicist
H1's
Albert Einstein, Theoretical Physicist
Slugs
/people/albert-einstein
META Description;
Albert Einstein is one of the World's leading theoretical physicists...
Title Links
READ - Google's Best practices for influencing title links
