Fine-Tune Your SEO

Go Deeper into SEO Strategy

Read up on Google's current best practices for SEO.

Get techie if you want, reading Search Engine Journal.

• Add Open Graph Meta Tags
• Add Search Snippets

Learn more in my Advanced SEO course.

Expand Beyond Google Search

Google Search might be the center of the SEO universe, but it's not the whole SEO universe.

Go further.

Depending on your site, and client, consider;

• Google My Business - best for businesses with a local presence, either a storefront or delivery area.
• Facebook
• Instagram
• Twitter
• Business directory services

Technical References

Understanding the Google Crawl Budget.

Why GoogleBot Doesn’t Crawl Enough Pages on Some Sites

Search Engine Journal

Read the Article

Google SEO 101: Website Crawl Budget Explained

Search Engine Journal

Read the Article

Google uses things like ETags, HTTP headers, and last modified dates to determine how often content should be crawled.

How Search Engines Crawl & Index: Everything You Need To Know

Read the Article

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