Maxxing Out your SEO in Webflow

Add Basic OpenGraph Tags

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Launching a New Site
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Make Your Site Easy to Find
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Add Basic OpenGraph Tags
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Open Graph ( og: )
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Many Open Graph tags are already added by the Webflow designer, if you make use of the SEO features.

For example;

  • og:title
  • og:description
  • og:image

All of these are accessible under the page-level settings.

What Else Should I Add?

In your Site-side Custom Code, in the HEAD area, I'd add these;

<meta property="og:site_name" content=" YOUR SITE NAME HERE ">

<meta property="og:type" content="website">

Set the content attributes to match your needs. Site name should be short, clear, and to the point, no added text. These will appear on all pages, which is exactly what you want for these two tags.

og:site_name

NOTE: I am testing this, based on the observation that some sites do not show a site name in Google search results.

For example, as I'm writing this, Sygnal's site just shows the domain sygnal.com at the top of the result.

Sygnal's organic listing, 11-Nov-2022

Notes

Most of my client sites do show a legitimate site name, which is different from the home page <title>.

However, I've setup most of my clients with Google Adwords. There may be a connection there.

R&D Testing Notes

2022-Nov-11

  • Google is showing sygnal.com at the top of results as the site name
  • Added META og:site_name
  • Added META og:type = website

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