Advanced SEO Techniques

"How do I make my search results look [ this way ] or have [ that icon ] and [ those features ]?"

Google does not have controls to tell it what to display in SERPs. You give it signals through your META tags, sitemap, JSON-LD, and site content and it decides what to display. It will also display different things for different people based on region and device.

However understanding how to control these signals and how to optimize them to encourage the results you want is important.

This course covers some of these more technical aspects;

• JSON-LD
• META tags

"How do I control which pages appear in search results, and which do not?"

There are much better controls for this. We'll cover;

• META tags
• robots.txt
• sitemap.xml