The QAPage schema in JSON-LD is a way to structure data for Question & Answer (Q&A) page content, such as you'd see in discussion forums.
It's similar to the FAQPage schema, but because it represents community-driven content rather than declarative answers, it includes author and upvote metadata.
Why use this?
Modern search engines are beginning to orient more towards questions and phrases submitted by a user, rather than keywords. You can see this in;
- Voice search, e.g. Siri and Alexa
- Some google SERPs show rich results such as Q&A content at the top.
- GPT-style LLMs are on the rise, and are beginning to query the internet dynamically for more current responses. The queries they pass to websites will likely take a more question-like construction.
Implementing in Webflow
Here's an example of QAPage content as JSON-LD;
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "QAPage",
"mainEntity": {
"@type": "Question",
"name": "What is the best way to cook a steak?",
"text": "I've heard a lot of different advice on the best way to cook a steak. Should I use a cast iron skillet or a grill? What temperature should I cook it at? How long should I let it rest before eating?",
"answerCount": 3,
"upvoteCount": 12,
"dateCreated": "2020-02-06T09:30:00Z",
"author": {
"@type": "Person",
"name": "User123"
},
"acceptedAnswer": {
"@type": "Answer",
"text": "I prefer using a cast iron skillet...",
"dateCreated": "2020-02-06T11:30:00Z",
"upvoteCount": 5,
"url": "https://example.com/question/123#answer1",
"author": {
"@type": "Person",
"name": "User456"
}
},
"suggestedAnswer": [{
"@type": "Answer",
"text": "I've always had the best results on a grill...",
"dateCreated": "2020-02-06T12:30:00Z",
"upvoteCount": 2,
"url": "https://example.com/question/123#answer2",
"author": {
"@type": "Person",
"name": "User789"
}
}]
}
}
</script>
Static content
If your Q&A content is static, you can create this content manually as JSON and embed it in your page in an HTML Embed, or in the /body custom code section of your page.
This is the most reliable method, because the content statically becomes part of your page content, and it's guaranteed that search engines will see it.
Dynamic content
If you want to dynamically source your content from Webflow's CMS, you'd need to construct your JSON-LD using JavaScript, or use a different microdata approach.
Resources
For more detailed information about the QAPage schema and how to use it, you can refer to the following resources:
- QAPage Schema on Schema.org: This is the official documentation for the QAPage schema on Schema.org. It provides a detailed description of the schema and its properties.
- Google's Q&A structured data guide: This guide from Google provides specific instructions for how to use the QAPage schema to enable Q&A rich results in Google Search.
- Google's Structured Data Testing Tool: This tool allows you to test your structured data to make sure it's correctly formatted and can be understood by Google's search engine.
Notes
