Advanced SEO Techniques

Client Reviews JSON-LD

No items found.
Overview
Structured Data
Structured Data Overview
10:18
501
Adding JSON-LD Structured Data
Adv
16:29
502
Site Name JSON-LD
Adv
503
Articles, News & Blog Post JSON-LD
Adv
504
Site Search JSON-LD
Adv
506
Client Reviews JSON-LD
Adv
506
Breadcrumbs JSON-LD
Adv
508
FAQ Page JSON-LD
Adv
509
Q&A Page JSON-LD
Adv
510
Twitter Cards
Adv
601
Embedding Rich Text in JSON
702
Validating & Debugging JSON-LD
703
Technical SEO
Controlling the Robots
801
Sitemap.xml
802
robots.txt
803
Removing Pages from Google
804
Removing Your WEBFLOW.IO Staged Site from Google
805
More Advanced SEO Techniques
810
Voice Search
810
No items found.

Do you keep customer reviews on your site?

Why not make it available on Google Searchas a search box for your users as well?

With JSON+LD, you can make it easy for Google to find and to potentially display your Webflow Site Search directly in Google's search results.

Setup

Where to Place it?

I personally like to put reviews in a CMS collection, so that I can automate importing of new reviews from e.g. Google Maps or Facebook.

This also allows me to sidebar reviews easily on my site, and show the top ranked ones on the homepage.

For the JSON+LD, it makes the most sense then to put it on the individual Review collection page itself.

How to Configure it?

Here's an example of resulting LSON+LD code;

<script type="application/ld+json">

{
  "@context": "https://schema.org/",
  "@type": "Review",
  "author": {
    "@type": "Person", 
    "name": ""
  },
  "datePublished": "",
  "reviewBody": "",
  "itemReviewed": {
    "@type": "Organization",
    "name": "Lux Radiology"
  },
  "reviewRating": {
    "@type": "Rating",
    "ratingValue": ,
    "worstRating": 1,
    "bestRating": 5,
    "reviewAspect": "Service"
  }
}
</script>

And how it looks in the code editor with embedded CMS fields.

Key fields;

  • The author section describes the Person or Organization who authored the review.
  • datePublished should ideally be an ISO8601 date. The above red text in the image is a hand-edited to do this.
  • reviewBody should be plain text.

References

Google's documentation on reviews

https://search.google.com/test/rich-results

Table of Contents
Did we just make your life better?
Passion drives our long hours and late nights supporting the Webflow community. Click the button to show your love.