The FAQPage schema in JSON-LD is a way to structure data for Frequently Asked Questions (FAQ) pages.
Why use this?
Modern search engines are beginning to orient more towards questions and phrases submitted by a user, rather than keywords. You can see this in;
- Voice search, e.g. Siri and Alexa
- Some google SERPs show rich results such as Q&A content at the top.
- GPT-style LLMs are on the rise, and are beginning to query the internet dynamically for more current responses. The queries they pass to websites will likely take a more question-like construction.
Implementing in Webflow
Here's an example of FAQPage content as JSON-LD;
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "What is your return policy?",
"acceptedAnswer": {
"@type": "Answer",
"text": "You can return any item purchased on our store within 30 days of the delivery date."
}
}, {
"@type": "Question",
"name": "Do you ship internationally?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, we ship internationally. Shipping costs will apply, and will be added at checkout."
}
}]
}
</script>
If your Q&A content is static, you can create this content manually as JSON and embed it in your page in an HTML Embed, or in the /body custom code section of your page.
This is the most reliable method, because the content statically becomes part of your page content.
If you want to dynamically source your content from the CMS, you'd need to construct your
Resources
- FAQPage. Answers Frequently Asked Questions (FAQs).
- FAQPage Schema on Schema.org: This is the official documentation for the FAQPage schema on Schema.org. It provides a detailed description of the schema and its properties.
- Google's FAQ structured data guide: This guide from Google provides specific instructions for how to use the FAQPage schema to enable FAQ rich results in Google Search.
- Google's Structured Data Testing Tool: This tool allows you to test your structured data to make sure it's correctly formatted and can be understood by Google's search engine.
Notes
https://discourse.webflow.com/t/how-to-add-breadcrumbs-schema-org-to-cms-pages-copy-paste/90006
