Webflow Logic + API Cookbook

Active Campaign

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The Fundamentals of Connecting Logic to External APIs
The Fundamentals of Triggering Flows from External Webhooks
Email Marketing Services
Connecting Logic to Email Marketing Services
Active Campaign
Lead Management Services
Connecting Logic to Lead Management Services
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Active Campaign is an email marketing service. Typical functions you'd want to trigger from your website include;

  • Add subscriber
  • Add subscriber to group
  • Remove subscriber


Get your API key

In Active Campaign, your API key can be found in your account on the Settings page under the "Developer" tab. Each user in your ActiveCampaign account has their own unique API key.

Setup HTTP Request Block in Logic

In your Webflow Logic flow, create a Make HTTP Request block where you want this step to occur.

Use these settings;

IMPORTANT: Not actually tested, this is based on the docs. Let me know if you try it, and any problems you're encountering.
  • Authentication - select API token
  • Add to - select Header
  • Header - enter Api-Token
  • Credential - create as follows;
  • > Name - anything you like
  • > Type - API token
  • > Token - YOUR-TOKEN-ID

Base Url

From the Active Campaign API docs;

The API is accessed using a base URL that is specific to your account. In the examples provided in the API documentation, the following URL is used as a placeholder;


You must replace these with your account-specific API base URL, which can be found in your account on the My Settings page under the "Developer" tab.

In addition, URL paths should begin with /api/3 to specify version 3 of the API.

Generally, the URL will be in the form ;


Common Uses

Add Subscriber

Known as Create a Contact in Active Campaign terminology.

  • Request method - select POST
  • URL - enter ( Base URL )/contacts
  • Headers - add
  • > Content-Type : application/json

The request body will be JSON.

The minimum you need to add a subscriber is the email, e.g;

    "contact": {
         "email": "(insert email field here)"

See the API documentation for additional fields you can add, e.g. name, phone, and custom field values.


Active Campaign API Guide

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