Email Marketing Providers

The most common way to implement this UX pattern is to deliver the gift or the Gift Page link by email.

1. You get Bob to sign up to a mailing list on e.g. MailChimp
2. MailChimp presents that sign up form on your site, and adds Bob to a subscriber list
3. MailChimp triggers a New Subscriber campaign, which starts with "Here's your free gift"
4. That email contains the gift ( X ) or a link to it

To make this work, you probably want an email newsletter provider to collect these emails, so that you can easily send them Newsletters later.

What Should I Use?

* Warning, some affiliate links ahead

Personally, I like MailerLite - It's low-cost and easy to use. The automations are quite robust. The paid plans also support site pop-ups for other notifications, which my clients use a lot. That feature was a butt-saver during lockdowns, masks, and weekly policy changes.

Other options include;

• MailChimp
• AWeber
• Drip
• Active Campaign
• Get Response
• Audienceful
• SendPulse
• ... and many more.

Many ( including me ) recommend leaning away from MailChimp, due to unfortunate changes in their pricing, as well as tech limitations, and business practices.

Try a few out, specifically look at;

• The email builder, and how you like it
• The sign-up forms builder, and whether its forms will look good on your site design
• List size and frequency-of-send limits
• Features like list segmentation- you may want to offer multiple gifts over time. Did Bob first sign up for gift X, or gift Y?
• Costs ( automation usually requires a paid plan )

‍