Webflow Localization

Localization Deep Dive

Overview
Known Localization Limitations & Bugs
001
Supported Languages
010
Tips & Techniques
Choosing the Right Locales
100
Localizing an Already-Localized Site
101
Localizing Dates
102
Localizing CMS Option Fields
103
Localizing Numbers & Currencies
104
Locale-Specific Styles & Code
105
Maintaining a Localized Site
106
Locale-Specific Pages & Sections
107
Localizing Form Success & Error Messages
107
Hiding & Showing Elements, by Locale
108
Hiding & Showing CMS Items, by Locale
108
Localizing Images
109
Locale Switcher
The Locale List Element
401
Build a Dropdown Locale Switcher
402
Add Flags to the Locale Switcher
403
Add Localized Locale Names to the Locale Switcher
404
Make the Locale Switcher Responsive & Visible in your Nav
405
Advanced Localization
Splitting Locales by ccTLD
801
Localization Deep Dive
810
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Published
November 1, 2024
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How does Webflow Localization work?

If you're building reverse proxies or doing custom code that requires an understanding of Webflow Localization, this is for you.

While Sygnal doesn't have any direct knowledge of how Localization is engineered or hosted, there's a lot that we can see.

Layered Architecture

From what we can see, it appears that a Webflow localized site operates in 3 layers...

  • Your Webflow-hosted site
    • Contains your default locale content
  • Localization "Essentials" layer
    • Contains the support for path-based localized pages, e.g. /de/*
    • Adds alt lang hrefs to all pages, including default locale pages
    • Modifies the sitemap.xml to include localized pages
    • Probably implemented as a reverse proxy ( because it modifies default site pages, and because IP address change when localization is setup ).
  • Localization "Pro" layer
    • Contains an additional layer for supporting localized slugs
    • Uses those translated slugs in the alt lang hrefs
    • Uses those translated slugs in the sitemap.xml
    • Adds auto-routing support

The reason we view this as layered architecture is that each layer appears to work on top of the previous layer.

Example of Layered Design Behavior

An example of this is when you are using "Pro."

Suppose you have a default locale of English and a page at /about . As an alt, you have German, and have localized the slug, so that the localized page is at /de/ueber-uns.

You can see the layered operation in that even with translated slugs setup, the untranslated slug is also accessible- you can access that same translated page at /de/about.

Moreover, it won't redirect, it simply delivers the content you've requested.

Sygnal's Perspective on This

We like the design a lot.

The support for untranslated slugs means that migration paths from Localization Basic to Localization Pro are very clean. After translating your slugs, all of your existing Google SEO and inbound links continue to work correctly.

In some circumstances, it would be nicer to 301 redirect those un-localized slugs to the localized versions, but this is likely to happen anyway as a result of the updated canonicals.

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