Sygnal's GDPR Perspectives

We are not lawyers, and this is not legal advice. If you need current, accurate advice to base your decisions on, contact a lawyer who can provide that. Use of this information is entirely at your own risk.

Sygnal's perspective on how to best align our work with the GDPR and other privacy initiatives ( CCPA, CPRA, COPPA, HIPPA ... ) is continually evolving.

That said, here's my take on the impact of these changes, and how it affects my agency Sygnal and our clients.

We're no longer in a build-and-forget web design world.

In the early days of the Internet, you could build a website, and it would run untouched for years. There were only a handful of situations in which a major redesign became necessary - such as the shift to mobile devices and responsive websites.

Big changes are occurring more rapidly. Changes in SEO strategy ( performance optimization, and now a shift towards AI-based crawlers ), changes in device resolution, a shift in browser priorities ( Edge ).

And of course- international laws that govern the Internet, data & privacy.

This suggests-

• Revisiting our pricing models from a build-and-forget strategy to an ongoing support strategy.
• Revisiting our pricing models to provision for market-specific compliance needs - GDPR, CCPA, BDSG...
• Dedicating resources to monitor changes in law and technology to prepare in advance for impacts.
• Reconsidering which markets we will accept clients in, e.g. we do not currently build sites for German clients, since it appears impossible to access the data legally from outside of Germany.
• Increasing baseline support for the most common requirements, such as cookie consent, and GDPR-compliant forms design.
• Revisiting and formalizing our design practices around data collection, privacy, and end-user messaging.

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