RSS-Triggered Campaigns

If you have a blog, events feed, news page, or other CMS driven page on your site, you can broadcast it to your eager readers using an RSS-triggered email campaign.

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Best Practices

Setup your website, CMS, and RSS

1. Create your website, content, and regular publishing processes.
2. Turn on RSS for your collection, under the Collection Page settings.
3. Configure it to include the right content for your feed.
4. Publish everything
5. Get the RSS url, also shown under settings

Setup your email newsletter campaign in the service of your choice, e.g. MailerLite

1. Build your RSS-triggered campaign
2. Feature the most recent item, since that's what triggered the campaign.
3. > Include other recent items as well, and whatever else you want.
4. For each article, include a photo, a title, a brief text description, and a link back to the article on your site.

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Can I Style RSS?

Styling wise, you're only restricted to what your email newsletter provider gives you in the designer. In newsletters, you won't get Webflow-level design capabilities in part because email readers are FAR more inconsistent and picky than browsers are.

Email HTML is a weird mongoloid cousin of normal HTML.

Personally Mailchimp has lost favor with me, because of their UI changes and pricing changes, and because I've had serious issues migrating customers there with existing customer lists.

Webflow Support

Note that Webflow does not emit rich text content in the RSS feed, so you can't deliver the full article content anyway- you'd link back to your site from the email.

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