Posthog Analytics

What is Posthog?

Posthog is a tracking and analytics tool that is popular among mobile and SaaS developers. It is incredibly useful in analyzing traffic on Webflow websites as well.

In many ways, it's far more powerful and accessible than Google Analytics 4.

• Standard, detailed analytics
• Heatmaps
• Session recordings
• Custom analytics
• Complex saved reports

and much more...

Posthog Setup

In Posthog;

• Create a new Organization
• Fake a request if needed, using e.g. CodePen
• Verify Installation

PostHog Integration for Webflow Sites

PostHog provides analytics, session recording, feature flags, and experimentation tools that can be integrated with Webflow sites.

Key Benefits for Webflow Sites

• Comprehensive Analytics: Track pageviews, custom events, and user journeys
• Session Recordings: Replay user interactions to identify UX issues
• Feature Flags: Roll out features gradually to specific user segments
• A/B Testing: Run experiments to optimize conversions
• AI Traffic Detection: Identify and categorize bot traffic (as shown in the code example)

Implementation Methods

1. Custom Code Embed: Add PostHog tracking code to Webflow site header
2. Data Pipelines: Process and transform events (like the AI traffic example)
3. Integrations: Connect with other tools in your stack