Automation is a broad term that means "connecting your Webflow site with external systems and to make things happen automatically."

Examples might be-

Automatically adding a new customer review to your site when someone gives you a good review on Google.
Automatically adding a new lead to your SalesForce database, and notifying the team by SMS.
Automatically adding a newly enrolled Member's email to your email newsletter list.

In this course, we'll explore what automation can do, and examine some of the most Webflow-friendly automation platforms available.

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