Google My Business ( GMB ) is Google's free listing service for business, which enables you to promote your business in Google's search results and on Google maps.
Whether your customers know your business by name, or simply the service / product they're looking for, it's a very powerful way for customers to find you.
Here's what GMB offers;
There is no monthly fee, and you can update your listing any time directly through Google Search or Google Maps.
GMB is designed for business with a physical business location, or that operate in a specific local service area. It is most effective for businesses that have storefronts, venues, or offices that they want clients to find.
For delivery and out-call businesses, it works best if you operate in a smaller, well-defined service area such as a city, or neighborhood.
Unlike Google Ads, GMB costs you nothing for clicks or promotion.
We recommend one of three general approaches, depending on your goals and available time. Your level of comfort with technology will play a small role too.
Set up your business listing, and then basically forget about it.
GMB adds tremendous value to your business simply by having your business listed. Many business choose this approach, and spend no time administering it.
You'll want to keep your hours current, and list holiday hours when you have them, to avoid disappointed customers... but beyond that, you don't need to do anything.
Everything in the passive approach, plus, respond to customer reviews.
When customers are happy, thank them for sharing their experience.
When customers are disappointed, you can respond to sort out their issues, learn more, establish contact to work things out.
Even if a customer is a "Karen," and just enjoys complaining and making a scene, it's important that if a customer gives a negative review, that other prospective customers see that you care, are paying attention to your clients, and making an effort to remedy it.
If you want to make full use of your Google business listing, you can take it deeper.
Add photos of your business, ongoing. This will depend on your business, but it could be projects you've done, events you've run, cakes you've made. Photos tell a great story and are easy to add with your phone, anytime.
This is particularly important for restaurants- people love to see the food and drink items you prepare as part of their decision-making. Your customers will help with this too- if you make awesome food or martinis, you'll have people sharing what they were served.
Allow customers to contact you by Chat. Google has an in-built chat service that enables customers to message you through your listing. If you turn this on, customers can contact you- but you need to be ready to respond to those as they come it. Basically this works the same as a Facebook page.
Sygnal will setup, optimize, and help you maintain your Google My Business (GMB) listing to promote your business free of charge through Google's services.
GMB is designed for business with a physical business location, or that operate in a specific service area. It is most effective for businesses that have storefronts, venues, or offices that they want clients to find.
For delivery and out-call businesses, it works best if you operate in a smaller, well-defined service area such as a city, or neighborhood.
Unlike Google Ads, GMB costs you nothing for clicks or promotion.
If we have designed your website, we can also integrate your client reviews directly in to your website.
This lets you choose the best reviews, and show them off!
Do you need this feature on your site?
We love working with great clients, and building great systems. Give us a shout.
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