The domain names your business chooses are a crucial part of protecting your brand and products.
Start your domain name research as soon as possible. In a perfect world, your company name is finalized after your domain name search has been complete, so that you get 100% of your business traffic, and you are properly brand-protected.
Choosing good domain names
Here are a few important factors we consider in our selection;
Length. Short domain names are important- especially since half of all your customers are typing them on a mobile phone.
Geographically relevant. If your customers are primarily in one country, use that country's top-level-domain, e.g. .nz or .com.au. Not only is this easier for your users, but Google cares as well.
Avoid hyphens, like my-awesome-site.com. They are difficult to type, and may be difficult to see in certain printed fonts.
Avoid doubled letters, like bobssandwichesstore.com. It's too easy to misstype, and difficult to read.
Make it easy to spell upon hearing it.
Make it easy to remember upon seeing it.
Unique & distinct, not easily confused with another brand, especially a competitor's. This is especially important as a large percentage of your customers access your site through Google search, and Google auto-corrects spellings. The wrong name, and you could be investing in someone else's business.
Space-complete. We identify and recommend the full range of names you should consider to protect your brand, in your market.
What we do
We'll help you;
Identify and short-list available names for your business and brand
Search both geographically local, and international name options; there are roughly 400 top-level domains available, covering a huge range of industries.
Search expiring names, where available, to find key names that will likely become available soon.
Examine registered names to identify which might be available for purchase, and which are owned by competitors
Setup the necessary registrar account, register and configure the names you choose, under your legal business so you have full control
Identify competition which is brand-adjacent
Pricing
Price: Starting from $100+gst Contact us for a free quote.
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