In Nov 2023, the Webflow team awesomely slipped in two much asked-for SEO features, which include the ability to suppress certain pages from search-engine indexing, and the ability to add rel=nofollow on individual links.
Nov 6th announcement, read more here.
Under the SEO part of page settings, you can choose to toggle off sitemap publishing for a page or collection page. This does two things-
Note that you must be using the auto-generated sitemap for this switch to be enabled. You cannot use a custom sitemap and then use this switch to only add the META noindex. [ 30-Nov-2023 ]
If you want suppress individual collection items, you'll likely still need to use a custom code approach to apply the noindex META. If you want to remove them from the autogen sitemap, you'll need a reverse proxy.
Contact us if you need help with that.
In a rich text element you can now select any link and the settings popup includes a Rel option. In the Webflow editor, it looks like this;
So what can you do with it?
The rel attribute in an HTML link ( <a> tag ) specifies the relationship between the current document and the linked document.
You can specify several of these on the same link, separated by spaces, such as nofollow noopener noreferrer.
Here are some common settings;
In Webflow's rel= implementation, you would always be adding this manually through the designer, editor, or CMS, which means by definition, it's probably not "user generated content" unless you're feeding it through the API from a separate commenting system.
These probably aren't very relevant today, or have been replaced by Open Graph METAs.